Purple Brand was founded in 2017 at the intersection of industrial design, streetwear and luxury fashion. The brand has set itself the goal of offering innovations in fabrics, washes, wearability and details at an affordable price. In our time in the menswear industry, countless trends and movements have come and gone. But one thing has largely stayed the same: denim is the anchor of the modern man’s wardrobe. Purple Brand is dedicated to making that anchor more interesting.