Both is a footwear brand exploring the endless possibilities of one material: rubber.
The french company has been focusing on researching raw rubber materials and developing various rubber products since early on, and extended its works to sports and fashion industries. BOTH’s production infuses natural materials and contemporary technologies, allowing the brand to interpret rubber in sophistication.
They are well connected and (at least it seems) they have too a good knowledge of the fashion underground. An example of this was the launch party at Silencio featured on Purple.fr. The party included a special live performance by Mykki Blanco as well as DJ sets by Cyber69 and Abu Ashley along with projections of the video teaser on stage.