Crocs Inc. is the brand founded by three entrepreneurs from Boulder, Colorado, when they discovered an unusual sabot-shaped shoe that was produced in Quebec, and by adding an innovative band behind the heel, they created the first original Crocs. From 2003 to 2004 Crocs dedicated itself to adapting its structures following an impressive development, while remaining true to its founding values and principles. With their superior grip and non-marking soles, Crocs shoes were originally designed for boating and outdoor activities. Later, their comfort, functionality and unique design attracted a diverse group of consumers who made Crocs their footwear of choice.