The fragrance label Electimuss has made it its mission to bring ancient Rome's splendor to life. And with this philosophy played in the top fragrance league from the very beginning.
Created in 2011 under Michael Boadi's direction, it is conceived as a niche brand with daring, decadent, and luxurious scents. Electimuss means “to choose the best” in Latin, and that ethos is at the brand's heart and soul. The perfumer and his team (Christian Provenzano, Julien Rasquinet, Sofia Bardelli, and Kevin Mathys) use only noble, exotic, and eye-catching ingredients for a maximum level of quality.
All of the brand's fragrances are 25% or 30% Pure Parfum to ensure an unbeatable projection, and are consequently rewarded with positive reviews by numerous critics.