John Elliott founded his namesake label in 2012. A California native hailing from San Francisco, the Los Angeles based designer had always planned to start his own line. From an early age, John was three parts obsessed with skate culture, basketball, and clothing. The latter came from his italian immigrant grandmother, a seamstress that taught her three daughters to sew. Combining personal inspiration with the rise of skate culture’s independent labels in his hometown, john was inspired at a young age to create designs that can resonate on a global scale. with an impressive background in the industry, and having a love of all things design, his garments feature tailored fits, an exceptional attention to detail, and quality in construction. Elliott puts himself on the ground floor of production daily, completely immersed in the design process from start to finish, including traveling the world to source and develop fabrics. The goal is to produce the highest quality clothing, with materials that are engineered to stand the test of time.